Urbanization leads to increased transport of people and goods in cities, which creates more complex traffic systems where vehicles and vulnerable road users need to interact. This development has a substantial societal, environmental and economic impact affecting people's safety and health (e.g. accidents, air pollution) as well as transport efficiency (e.g. increased congestion). Investing in new physical infrastructure is needed but is usually very expensive and cities need to find more cost effective ways to plan and manage traffic. New digital and connected solutions based such as (CCAM) are being developed with a potential to effectively reduce these issues. Cities are trying to figure out how these solutions can be used and efficiently integrated into existing systems targeting challenges such as data management, governance structuring, policy development, user acceptance, etc.
One of these technologies, regarded to have a major role for various solutions within urban traffic planning and management is geofencing. The technology can influence speed, powertrain and access control, and has the potential to become a powerful tool for cities in creating and maintaining more sustainable and high-quality urban spaces for their citizens by increasing traffic safety, lowering emissions, ensuring better traffic management, increasing the comfort of driving and increase transport efficiency and mobility.
GeoSence elaborates on geofencing solutions aiming at improving traffic flow, safety and air quality. Challenges on how to obtain user acceptance and useful improvements are addressed.
The project is the first of its kind
investigating the implementation of geofencing and its impact from a
holistic perspective, working closely with local planning authorities. The
overall objective of GeoSence is to design, trial and evaluate new geofencing
concepts and solutions for specific cases in cities and to propose new ways on
how to deploy different geofencing
applications.

- Project Manager: Rodrigue Al Fahel
- Project Manager: Caroline Karlsson