To support changing retailers and customers’ behaviours towards zero-emission
freight delivery and return choices, the research actions will have to develop co-created
actions able to increase transparency and consumers’ awareness of greenhouse gas emissions
and other impacts (considering also socio-economic ones) of e-commerce, deliveries and
returns. They will have also to propose zero-emission delivery solutions and develop
supporting incentive schemes to encourage customers to make sustainable choices, still in
accordance with their preferences and in combination with competitive and sustainable retail
value propositions. The research actions will have to take into account and build on existing
methods and standards to compare the emission in the transport value chain of B2C ecommerce, and to be developed in line with the Commission’s initiative on EU framework for
harmonised measurement of transport and logistics emissions – ‘
CountEmissions EU’.
