- Taking stock of existing studies, assess which conditions would make zero-emission
delivery and return options attractive to consumers and which motivations and options
would incentivise consumers to change their behaviour towards greener choices.
Integrate an intersectional analysis of consumers’ gender, age, and socioeconomic status
to account better for the customers’ variety of expectations and motivations and develop
solutions which cater for all social groups.
- Co-designing with and engaging consumers and retailers, and taking into account the
assessed motivations and incentives, develop a set of zero-emission delivery and return
options, which are at least comparable with existing delivery offering and account for the
different consumer groups’ needs and motivations to change their behaviour. Identify
which options would be more suitable to the customers’ group or groups more motivated
to change their behaviours and act as frontrunners, thus leading to a more rapid adoption.
- Actively involve consumers (e.g. through consumer organisations) and retailers in the
development of guidelines and best practices for retailers to raise awareness and
communicate transparently and in an understandable way on the greenhouse gas
emission footprint of deliveries and returns’ modes and options.
- Define scalable and generic processes and requirements for the retailers to adopt the
zero-emission logistics processes in practice.
- Develop and analyse different scenarios that implement measures towards both more
transparent communication and implementation of cleaner and zero-emission ecommerce last mile deliveries to assess reduction of greenhouse gas emissions and air
pollution.
- Test with selected retailers and representative customers, and in collaboration with
relevant local authorities, the proposed guidelines to visualise the advanced information
on emissions and the zero-emission delivery and return options towards consumers.
Assess their attractiveness to consumers, the potential impact on consumers’ behaviours
(including e.g. same-day delivery, returns and physical store pick up options) and their
possible buy-in into more sustainable offering. In an iterative process develop and
implement recommendations for improvement.
- Demonstrate solutions and propose recommendations to support and incentivise the
uptake of greener choices by consumers and retailers.
- Define indicators to measure and evaluate the successful communication and the
implementation by the retailers as well as the adoption by the consumers of zeroemission delivery and return options.
- Develop recommendations and a toolset with and for local authorities to accelerate the
adoption of zero-emission delivery and return options and choices.
- Strengthen the coordination and collaboration between e-commerce companies,
industrial logistics stakeholders and cities, companies, research and civil society, in
Europe and internationally, to give input to the project as well as disseminate and exploit
results.
- Cooperation with the network of cities CIVITAS should be planned as appropriate.
If projects use satellite-based earth observation, positioning, navigation and/or related timing
data and services, beneficiaries are expected to clearly describe if and how the use of
Copernicus and/or Galileo/EGNOS are incorporated in the proposed solutions. In addition, if
the activities proposed involve the use and/or development of AI-based systems and/or
techniques, the technical and social robustness of the proposed systems has to be described in
the proposal.
