Section outline

    • Developing tailor-made and practical support to set up innovative supply chains creating win-wins for producers and consumers, including through a collection of examples of good practices, illustrating mutually beneficial cooperation and a fair share for primary producers;
    • Integrating the needs of primary producers and consumers in a hands-on approach in particular by minimising margins taken by intermediaries;
    • Improved sharing of experience between contracting authorities on tendering healthy and fresh food, with a view to connecting consumers with producers in a mutually beneficial way for the longer term.