ATROPINE aims to join forces with research and corporate partners to create a Physical Internet model region in Upper Austria. Partial areas of this concern, for example, ′smarte′ load carriers, which can communicate with means of transport and/or shippers and transporters, and innovative business models, which promote the idea of a ′Sharing Economy′ Overall, the benefits of a Physical Internet system lie in the development of a more efficient and sustainable cooperation model for the transport of goods in order to minimise transport costs, increase productivity and reduce energy consumption at the same time. The ATROPINE project gives companies and research institutions in the Upper Austrian economic region the opportunity to be among the first in the new research field ′Physical Internet′ and to develop expertise.