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Urban logistics is increasingly challenged by e-commerce growth, congested streets, and conflicting demands for curb space. This presentation explores how curbside management can be transformed through data-driven, collaborative governance to support more efficient, equitable, and decarbonized urban freight operations. It highlights how shared digital platforms, flexible curb allocations, and integrated stakeholder frameworks align with the Physical Internet paradigm, offering new pathways for European cities to meet sustainability goals while better serving businesses, citizens, and logistics providers.
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