Although e-commerce has transformed the way products are manufactured, transported, and sold, the pure e-commerce context is not appropriate for high value goods. In these industries, products are not strictly purchased online and the role of offline retail stores remains important as it is crucial for the customers to experience the product prior to the purchase. In fact, in some industries, having the possibility of testing the products could be a deciding factor. In the omnichannel supply chain era, showcasing is then emerging as one of the forthcoming key retailing factors. A showcasing value optimization model for hyperconnected showcasing centers, which maximizes showcasing value with respect to binary variables that represent which models are showcased is developed. The goal is to ultimately best represent the portfolio of products with features that customers expect to experience. Numerical results from our case study suggest that the showcasing value can be optimized to create a more efficient and effective showcase, with 20.4% increase on average across all 17 dealers. We also reiterate that for the model to be sustainable, Physical Internet and highly efficient, interconnected networks, are required