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This paper addresses the optimization of dealer replenishment decisions in planning their assortment for high-value substitutable products so as to maximize product availability of dealers in hyperconnected retail networks. To achieve this, we formalize the problem as a discrete optimization model, and provide exploratory empirical results based on a Monte Carlo simulation for a case study of a leading manufacturer of recreational vehicles. Then, we show that the proposed model achieved sales increase by 30% in a given network while keeping the same inventory level as the current business model. Emphasizing availability rather than inventory, we present the contribution of this paper in assortment planning, inventory transshipment, customers’ substitution behavior, and product availability. We conclude the paper with a call for further research under Physical Internet-enabled settings such as aiming universal hyperconnectivity in transportation, distribution, production and supply.